Tesco Christmas Advert 2014
United Kingdom
In late 2014 in response to a local social media campaign by one Wigan resident Tesco commissioned an enormous video installation to cover the entirety of the façade of their Wigan store. A bespoke animation was relayed over the enormous canvas and the associated video and light show became the centerpiece of Tesco’s annual Christmas television advert.
Start Date: 1 October 2014
Location: United Kingdom
Categories: Entertainment
Services: Project Management, Construction Management
“We could not have been able to pull this risky project off without WNY’s extremely high standards and attention to detail.”
“Working with the team at WNY on this large scale stunt with Tesco and Weiden+Kennedy was a total pleasure. We could not have been able to pull this risky project off without WNY’s extremely high standards and attention to detail. WNY is an outfit at the pinnacle of professional delivery. When they say that they ensure success, they actually mean it.”
The brief
Engineer, procure and construct the demountable infrastructure and technical facilities necessary for the Christmas advert with four weeks notice; ensuring that the construction and operation of all infrastructure has no impact on routine store operations.
The challenge
The entire concept relied on the proximity of the gigantic video installation to the store façade and roof; and yet from a commercial perspective routine 24/7 store operations could not be disrupted. The installation sequencing was therefore extremely challenging.
The result
Despite the enormously challenging timescales the scheme and subsequent brand activation were delivered on the client’s desired date enabling the optimum period of pre-Christmas screening for the advert.
