LG Electronics IFA 2015 - Berlin, Germany
Brand Showcase Booth
LG Electronics commissioned it's largest IFA exhibition booth to date to be constructed at the Messe Berlin for IFA 2015; Europe's biggest annual consumer technology expo. This booth, one of the largest at IFA included highly innovative showcases for each of LG Electronics three principal product areas; Home Entertainment, Home Appliances and Mobile Communications.
Plan, lead and manage the design development, engineering, procurement, fabrication and construction of the temporary exhibition booth on behalf of the main contractor.
The 2500sqm booth had to be engineered, fabricated, and constructed within 2 months. This required highly intensive sequencing and integration of the front end engineering design and fabrication schedules. Coordinating the review and progressive approval of the technical design was immensely challenging as teams were spread between London, Berlin, Zurich and Seoul.
The booth was delivered on budget and on schedule.